VIDEO
AGENZIA: Indiana Producition
CLIENTE: Esselunga
TIPOLOGIA: TV - ORIGINAL PRODUCTION
ONLINE: DA Settembre 2023 A Settembre 2023
IDEA CREATIVA: Whether you go to the grocery store to buy food for your Sunday lunch, the ingredients to make a cake, fresh fruit, or simply some basil, there is a story behind every item you put in your cart. This campaign aims to highlight the importance of grocery shopping: it’s not just about purchasing food, it has a much broader, symbolic value.
SVILUPPO E ESECUZIONE: This 2-minute film aired on all major Italian TV channels during prime time. It was also simultaneously released online on all Esselunga social channels.
RISULTATI: The film “The Peach” generated 136k mentions and 2.5 million interactions within the first 48 hours. The hashtag #Esselunga was the #1 trending topic on X for 4 days in a row. Arguably, it is the most talked-about ad in Italian history.