AGENZIA: IKEA Italia
CLIENTE: IKEA Italia
ONLINE: DA Ottobre 2020 A Ottobre 2020
IDEA CREATIVA: Our limited-edition BILLY VAIA is much more than a bookcase. It is a sad story with a positive ending, the same positive twist we were expecting for our Country afflicted by the Covid. We turned our iconic bookcases into a symbol of rebirth making them bl
SVILUPPO E ESECUZIONE: A chain of positivity we named the “VAIA Effect” spread in all channels and reached over 4 million people on social media and newspapers, hopefully bringing some relief in challenging times.
RISULTATI: The “VAIA Effect” that reached over 4 million people, hopefully bringing some relief in challenging times.