AGENZIA: We Are Social
CLIENTE: IKEA Italia
TIPOLOGIA: Equality & Inclusion
ONLINE: DA Maggio 2020 A In corso
IDEA CREATIVA: That’s why, consistently with the renewed sense of community we were experiencing around the world facing the pandemic, we decided to give a message of simple yet universal kindness, inclusion and closeness. We invited everyone to be home for someone else
SVILUPPO E ESECUZIONE: We launched a 360-campaign involving co-worker, media, online communities, influencers and institutions. Our commitment to equality, diversity and inclusion has been spread using different media and to different targets. Including relevant institutional s
RISULTATI: The message spread all over the world reached more than 25 million people, crossing with a message of inclusion and hope the boarders we couldn’t cross physically.